Science journal

“NEWS OF THE KABARDINO-BALKARIAN

SCIENTIFIC CENTER OF RAS”

Certificate of registration PI No. 77-14936 March 20, 2003 issued by the Ministry of Russian Federation of Press, Broadcasting and Mass Communications

The journal was founded in 1998, 6 issues per year
ISSN 1991-6639 (print), ISSN 2949-1940 (online)

Home

About the journal

Editor in Chief

Copyright

Archive

History of the journal

Current issue

Upgrade to the old version of the magazine

Indexing Databases

Digital cooperation as a quality improvement factor in passenger air transportation services

K.K. Lavskaya, S.E. Barykin, S.G. Bozhuk, E.A. Makarenko

Upload the full text

PDF

Abstract: The article focuses on digital cooperation in the field of passenger air transport. The main idea is to bring together all the participants in the passenger air transport process and related services on a single digital platform, with the aim of improving passenger service quality and increasing the competitiveness of air transport. The study targets to develop interaction schemes between participants in digital cooperation within the passenger air transport market. The authors present the results of a content analysis reflecting the current state of, and trends in, the air transport market, using the activities and number of aviation and non-aviation partners of Russian airlines such as Russia, KrasAvia, RusLine and the 2nd Arkhangelsk United Air Squadron as an example. A significant number of airline partners were identified, confirming the relevance of digital cooperation in improving interaction quality between market participants and air passengers. In regions where air travel plays a key role in citizens’ mobility, implementing digital cooperation makes travel planning and execution more convenient and raises awareness of related services. This contributes to the entrepreneurial and infrastructural development of regions in the Russian Federation. The authors propose discussing the potential impact of digital cooperation on improving quality of life, using regions where air transport is key to citizens’ mobility as an example.

Keywords: digital cooperation, passenger air transportation, air transport, airline, interaction, passenger air transportation market, passenger air logistics, marketing, service economy

For citation. Lavskaya K.K., Barykin S.E., Bozhuk S.G., Makarenko E.A. Digital cooperation as a quality improvement factor in passenger air transportation services. News of the Kabardino-Balkarian Scientific Center of RAS. 2025. Vol. 27. No. 3. Pp. 154–169. DOI: 10.35330/1991-6639-2025-27-3-154-169

References
  1. Bai C., Quayson M., Sarkis J. COVID-19 pandemic digitization lessons for sustainable development of micro-and small-enterprises. Sustain. Prod. Consum. 2021. Vol. 27. Pp. 1989–2001. DOI: 10.1016/j.spc.2021.04.035
  2. Donida B., da Costa C.A., Scherer J.N. Making the COVID-19 pandemic a driver for digital health: brazilian strategies. JMIR Public Health Surveill. 2021. Vol. 7. No. 6. P. e28643. DOI: 10.2196/28643
  3. Erokhin D.F., Zaitseva I.V. Innovative solutions for airlines in the context of an epidemiological crisis. Strategicheskoye razvitiye innovatsionnogo potentsiala otrasley, kompleksov i organizatsiy [Strategic development of the innovative potential of industries, complexes and organizations]: Sbornik statey IX Mezhdunarodnoy nauchno-prakticheskoy konferentsii, Penza, 22–23 oktyabrya 2021 g. Penza: Penzenskiy gosudarstvennyy agrarnyy universitet, 2021. Pp. 32–35. EDN: DCKKWZ. (In Russian)
  4. Booyse W., Wilke D.N., Heyns S. Deep digital twins for detection, diagnostics and prognostics. Mechanical Systems and Signal Processing. 2020. Vol. 140. P. 106612. DOI: 10.1016/j.ymssp.2019.106612
  5. Marmolejo-Saucedo J.A. Design and development of digital twins: a case study in supply chains. Mobile Networks and Applications. 2020. Vol. 25. No. 6. Pp. 2141–2160. DOI: 10.1007/s11036-020-01557-9
  6. Lu Y., Liu C., Wang K. I.-K. et al. Digital twin-driven smart manufacturing: connotation, reference model, applications and research issues. Robotics and Computer-Integrated Manufacturing. Vol. 61. P. 101837. DOI: 10.1016/j.rcim.2019.101837
  7. Sacks R., Brilakis I., Pikas E. et al. Construction with digital twin information systems. Data-Centric Engineering. 2020. Vol. 1. P. e14. DOI: 10.1017/dce.2020.16
  8. Hossain T.M.T., Akter S., Kattiyapornpong U., Dwivedi Y. Reconceptualizing integration quality dynamics for omnichannel marketing. Industrial Marketing Management. 2020. Vol. 87. No. 4. Pp. 225–241. DOI: 10.1016/j.indmarman.2019.12.006
  9. Cui T.H., Ghose A., Halaburda H. et al. Informational challenges in omnichannel marketing: remedies and future research. Journal of Marketing. 2021. Vol. 85. No. 2. P. 002224292096881. DOI: 10.1177/0022242920968810
  10. Lee W.-J. Unravelling consumer responses to omni-channel approach. Journal of theoretical and applied electronic commerce research. 2020. Vol. 15. No. 3. Pp. 37–49. DOI: 10.4067/S0718-18762020000300104
  11. Gao W., Fan H. Omni-channel customer experience (in) consistency and service success: a study based on polynomial regression analysis. Journal of Theoretical and Applied Electronic Commerce Research. 2021. Vol. 16. No. 6. Pp. 1997–2013. DOI: 10.3390/jtaer16060112
  12. Hajdas M., Radomska J., Silva S.C. The omni-channel approach: a utopia for companies? Journal of Retailing and Consumer Services. 2020. Vol. 65. P. 102131. DOI: 10.1016/j.jretconser.2020.102131
  13. Saghiri S., Wilding R., Mena C., Bourlakis M. Toward a three dimensional framework for omni-channel. Journal of Business Research. 2017. Vol. 77. No. 2. Pp. 53–67. DOI: 10.1016/j.jbusres.2017.03.025
  14. Verhoef P.C., Kannan P.K., Inman J.J. From multi-channel retailing to omni-channel retailing: introduction to the special issue on multi-channel retailing. Journal of Retailing. 2015. Vol. 91. No. 2. Pp. 174–181. DOI: 10.1016/j.jretai.2015.02.005
  15. Lavskaya K.K., Barykin S.E., Kapustina I.V., Karmanova A.E. The role of digital platforms in improving the quality of life: prospects for the introduction of digital cooperation. Global’nyye vyzovy tsifrovoy transformatsii rynkov [Global challenges of digital transformation of markets]. St. Petersburg: Polytech Press, 2023. Pp. 192–208. EDN: GHMRYK. (In Russian)
  16. Lavskaya K.K. Digital cooperation in passenger air transportation. Issledovaniya i innovatsii v nauke 2024 [Research and Innovation in Science]: Sbornik materialov III mezhdunarodnoy ochno-zaochnoy nauchno-prakticheskoy konferentsii, Moskva, 12 marta 2024 goda. Moscow: Nauchnyy tsentr «Izdaniye», 2024. Pp. 41–45. EDN: GKKQAC. (In Russian)
  17. An J., Mikhaylov A., Jung S.-U. A linear programming approach for robust network revenue management in the airline industry. Journal of Air Transport Management. 2021. Vol. 91. No. 4. P. 101979. DOI: 10.1016/j.jairtraman.2020.101979
  18. Zaitseva I.V., Pankratova A.R. Development of the passenger air transportation market between the Northwestern and Far Eastern Federal districts. Sovremennyy uchenyy [A modern scientist]. 2017. No. 5. Pp. 185–189. EDN: ZSJMFP. (In Russian)
  19. Zaitseva I.V., Borodulina S.A. Research of the aviation system of the Arctic zone of the Russian Federation. Transportnoye delo Rossii [Transport business of Russia]. 2022. No. 1. Pp. 159–161. DOI: 10.52375/20728689_2022_1_159. EDN: HOJJXE. (In Russian)
  20. Ablyazov T., Asaul V. Development of the Arctic transport infrastructure in the digital economy. Transportation Research Procedia. 2021. Vol. 57. No. 1. Pp. 1–8. DOI: 10.1016/j.trpro.2021.09.018
  21. Pugachev I., Kulikov Yu., Markelov G., Ostapenko A. Peculiarities of strategic transport development in the Russian Far East and the Arctic. Transportation Research Procedia. 2021. Vol. 57. No. 1. Pp. 511–517. DOI: 10.1016/j.trpro.2021.09.079
  22. Tabunkov E.V., Slivinsky D.V. Approaches to determining the effectiveness of commercial activities of airport enterprises. Ekonomika i biznes: teoriya i praktika [Economics and business: theory and practice]. 2022. No. 4-2. Pp. 158–163. DOI: 10.24412/2411-0450-2022-4-2-158-163. (In Russian)
Information about the authors

Kristina K. Lavskaya, Candidate for the degree of Candidate of Economic Sciences, Institute of Industrial Management and Trade, Peter the Great St. Petersburg Polytechnic University;
195251, Russia, St. Petersburg, 50 Novorossiyskaya street;
kristinalavskay@yandex.ru, ORCID: https://orcid.org/000-0001-6372-4282, SPIN-code: 3484-8977
Sergey E. Barykin, Doctor of Economics, Professor, Institute of Industrial Management and Trade, Peter the Great St. Petersburg Polytechnic University;
195251, Russia, St. Petersburg, 50 Novorossiyskaya street;
sbe@list.ru, ORCID: https://orcid.org/0000-0002-9048-009X, SPIN-code: 9382-2074
Svetlana G. Bozhuk, Doctor of Economics, Professor, Institute of Industrial Management and Trade, Peter the Great St. Petersburg Polytechnic University;
195251, Russia, St. Petersburg, 50 Novorossiyskaya street;
bojuk_svetlana@yandex.ru, ORCID: https://orcid.org/0000-0002-8179-5882, SPIN-code: 3021-5480
Evgenii A. Makarenko, Candidate of Economic Sciences, Associate Professor of the Institute of Industrial Management and Trade of Peter the Great St. Petersburg Polytechnic University;
195251, Russia, St. Petersburg, 50 Novorossiyskaya street;
Associate Professor of the Institute of Entrepreneurship Technologies and Law of the St. Petersburg State University of Aerospace Instrumentation;
190000, Russia, St. Petersburg, 67 Bolshaya Morskaya street;
ss300@yandex.ru, ORCID: https://orcid.org/0000-0003-3461-3166, SPIN-code: 8363-8144

Rules for authors

Editorial Board

Reviewing

Publication Ethics

Media Registration Certificate

News

Contacts