{"id":4956,"date":"2025-11-16T14:39:41","date_gmt":"2025-11-16T14:39:41","guid":{"rendered":"https:\/\/izvestiyakbncran.ru\/?page_id=4956"},"modified":"2026-04-13T08:28:03","modified_gmt":"2026-04-13T07:28:03","slug":"27-5-21-en","status":"publish","type":"page","link":"https:\/\/izvestiyakbncran.ru\/index.php\/en\/27-5-21-en\/","title":{"rendered":"27.5.21 En"},"content":{"rendered":"\n<h1 class=\"wp-block-heading has-lora-font-family\" style=\"font-size:24px\"><strong>BRICS financial horizons: innovative financial strategies for companies<\/strong><\/h1>\n\n\n\n<p class=\"has-foreground-color has-text-color has-link-color has-lora-font-family has-extra-small-font-size wp-elements-ff368e5ddb84a5dce3e6c1c8c147cf05\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\"><strong>N.V. Gryzunova, A.M. Tramova<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--20)\"\/>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-24a27e19 wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\n<p class=\"has-text-color has-link-color has-lora-font-family has-extra-small-font-size wp-elements-fa99f84d8051eb763ab85c3007cdb1c2\" style=\"color:#5b1919;text-decoration:underline\"><strong><strong>Upload the full text<\/strong><\/strong><\/p>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-9151b400 wp-block-group-is-layout-flex\" style=\"min-height:0px;margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-15bf754d wp-block-buttons-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link has-background-background-color has-text-color has-background has-link-color has-border-color has-small-font-size has-custom-font-size wp-element-button\" href=\"http:\/\/izvestiyakbncran.ru\/wp-content\/uploads\/2025\/11\/gryzunova-tramova-21.pdf\" style=\"border-color:#5b1919;border-style:solid;border-width:2px;border-radius:8px;color:#5b1919;padding-top:0.4rem;padding-right:var(--wp--preset--spacing--40);padding-bottom:0.4rem;padding-left:var(--wp--preset--spacing--40)\">PDF<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:0px;width:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-273e683f\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-foreground-color has-text-color has-link-color has-lora-font-family has-extra-small-font-size wp-elements-533c8c1c30efe2965ceddb7c162549a7\" style=\"line-height:1.4\"><em><strong><strong>Abstract<\/strong><\/strong>: <\/em>In recent years, Russian companies&#8217; financial strategies have been undergoing a dramatic transformation. This is due to the changes in the global monetary system, which have been caused by the politicalization of the US dollar. The use of the US dollar as a tool to restrict the access of countries and companies to the international payment system destroys the principles of fair competition and threatens the savings of both individuals and legal entities. The threat of dollar devaluation and changes in financial strategy of companies form the basis for the analysis and discussion among entrepreneurs from the BRICS member countries. In addition, the financial environment requires modeling the company strategies, considering the life cycle stages and relevant criteria.<br><strong>Aim<\/strong>. The study aims to consider changes in the financial strategy of a Russian company in the context of the formation of the ecosystem of the BRICS countries, taking into account the stages of the technology life cycle.<br><strong>Methods<\/strong>. Fama-French and APT models are used to assess losses incurred by companies due to the need for financial strategy redesign under sanctions pressure. To predict the financial implications of changes in strategy, the authors utilized the monographic method, the method of analogies, and prudential analysis.<br><strong>Result<\/strong>. The authors identified a dataset of innovations to improve the effectiveness of the company&#8217;s financial strategy.<br><strong>Conclusions<\/strong>. The development of innovative financial strategies for BRICS companies plays a key role in strengthening their positions on the global stage.<\/p>\n\n\n\n<p class=\"has-foreground-color has-text-color has-link-color has-lora-font-family has-extra-small-font-size wp-elements-df03325adc83c022634de6b79d43432f\" style=\"line-height:1.4\"><\/p>\n\n\n\n<p class=\"has-foreground-color has-text-color has-link-color has-lora-font-family has-extra-small-font-size wp-elements-89199f5bb757178d93a537869815a902\" style=\"line-height:1.4\"><strong><em><strong>Keywords<\/strong><\/em><\/strong><em>:<\/em> financial strategy of the company, financial modeling, BRICS, sanctions, life cycle<\/p>\n\n\n\n<p class=\"has-foreground-color has-text-color has-link-color has-lora-font-family wp-elements-324c93a3ce85b8f249797ee76a4e00c7\" style=\"font-size:12px;line-height:1.4\"><strong><strong>For citation<\/strong>.<\/strong> Gryzunova N.V., Tramova A.M. BRICS financial horizons: innovative financial strategies for companies. <em>News of the Kabardino-Balkarian Scientific Center of RAS<\/em>. 2025. Vol. 27. No. 5. Pp. 261\u2013272. DOI: 10.35330\/1991-6639-2025-27-5-261-272<\/p>\n\n\n\n<p class=\"has-foreground-color has-text-color has-link-color has-lora-font-family wp-elements-17c3333a0b1db39b7fa4a3e1a1572bc4\" style=\"font-size:12px;line-height:1.4\"><\/p>\n\n\n\n<details class=\"wp-block-details has-foreground-color has-text-color has-link-color has-lora-font-family has-extra-small-font-size wp-elements-1677474b000bb734088c997cb07ef04c is-layout-flow wp-container-core-details-is-layout-0ab540ad wp-block-details-is-layout-flow\" style=\"font-style:normal;font-weight:700;line-height:1.5\"><summary><strong>R<\/strong>eferences<\/summary>\n<ol style=\"margin-top:0;margin-bottom:0\" class=\"wp-block-list\">\n<li style=\"font-style:normal;font-weight:400\">Adizes I. Managing corporate lifecycles. 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DOI: 10.24412\/2411-0450-2024-5-1-25-29. (In Russian)<\/li>\n\n\n\n<li style=\"font-style:normal;font-weight:400\">Bunich G.A. Prospects for the formation of a settlement system for the BRICS countries. Economy and Management: Problems, Solutions. 2024. Vol. 5. No. 4(145). Pp. 54\u201361. DOI:<br>10.36871\/ek.up.p.r.2024.04.05.008. (In Russian)<\/li>\n\n\n\n<li style=\"font-style:normal;font-weight:400\">Vanhorn J.K., Vakhovich J.M. Osnovy finansovogo menedzhmenta [Fundamentals of Financial Management]. Moscow: Vil&#8217;yams, 2021. 1232 p. (In Russian)<\/li>\n\n\n\n<li style=\"font-style:normal;font-weight:400\">Zemtsov S.P., Chernov A.V. Which high-tech companies in Russia are growing faster and why? Journal of the New Economic Association. 2019. No. 1(41). Pp. 68\u201399. DOI: 10.31737\/2221-2264-2019-41-1-3. (In Russian)<\/li>\n\n\n\n<li style=\"font-style:normal;font-weight:400\">Derizemlya V.E., Ter-Grigoryants A.A. Methodological provisions for assessing the digital maturity of economic systems. RUDN Bulletin. Series: Economics. 2021. No. 29(1). Pp. 39\u201355. DOI: 10.22363\/2313-2329-2021-29-1-39-55. (In Russian)<\/li>\n\n\n\n<li style=\"font-style:normal;font-weight:400\">Ivanova A.K., Eremin D.P. European interests in the Global South: Potential for comprehensive forecasting. Scientific and Analytical Bulletin of the Institute of Europe of the Russian Academy of Sciences. 2024. No. 6(42). Pp. 35\u201348. DOI: 10.15211\/vestnikieran620243548. (In Russian)<\/li>\n\n\n\n<li style=\"font-style:normal;font-weight:400\">Khotinskaya G.I. Corporate growth: theory, financial indicators, empirical patterns. Manager. 2015. No. 4(56). Pp. 12\u201317. EDN: ULTZAJ. (In Russian)<\/li>\n\n\n\n<li style=\"font-style:normal;font-weight:400\">Porter M.E. Competitive Strategy. Free Press, 2020. 396 p.<\/li>\n\n\n\n<li style=\"font-style:normal;font-weight:400\">Shneor R., Munim Z.H. Reward crowdfunding contribution as planned behaviour: An extended framework. Journal of Business Research. 2019. Vol. 103. Pp. 56\u201370. DOI: 10.1016\/j.jbusres.2019.06.013<\/li>\n\n\n\n<li style=\"font-style:normal;font-weight:400\">Sidorov A.A., Nemirovskaya-Dutchak O.E., Keselman V.M. et al. Methods of modeling and forecasting demographic indicators of the BRICS countries. Moscow Economic Journal. No. 1. Pp. 317\u2013349. DOI: 10.55186\/2413046X_2023_8_1_6. (In Russian)<\/li>\n\n\n\n<li style=\"font-style:normal;font-weight:400\">Borges F., Barros L., Rodr\u00edguez M\u00e9ndez N. BRICS+: el Nuevo Banco de desarrollo y la XVI cumbre. Iberoamerica. 2024. No. 4. Pp. 148\u2013168. DOI : 10.37656\/s20768400-2024-04-07<\/li>\n\n\n\n<li style=\"font-style:normal;font-weight:400\">Kudina M.V. Teoriya stoimosti kompanii: monografiya [Theory of Company Value: monograph]. Moscow: FORUM: INFRA-M, 2025. 368 p. (In Russian)<\/li>\n<\/ol>\n<\/details>\n\n\n\n<details class=\"wp-block-details has-foreground-color has-text-color has-link-color has-lora-font-family has-extra-small-font-size wp-elements-6bc2453a3fb4049fb6996327f3d2471f is-layout-flow wp-container-core-details-is-layout-5dafc681 wp-block-details-is-layout-flow\" style=\"font-style:normal;font-weight:700;line-height:1.5\"><summary><strong>Information about the author<\/strong>s<\/summary>\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-b291ae12 wp-block-group-is-layout-flex\" style=\"min-height:0px;margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--40)\">\n<p style=\"font-style:normal;font-weight:400\"><strong>Natalia V. Gryzunova<\/strong>, Doctor of Economics, Professor, Professor of the Department of Sustainable Development Finance, Plekhanov Russian University of Economics;<br>36 Stremyannyy lane, Moscow, 115054, Russia;<br>Professor of the Department of Applied Mathematics, Synergy University;<br>9\/14, building 1, Meshchanskaya street, Moscow, 129090, Russia;<br>Professor of the Department of International Management, The Russian Presidential Academy of National Economy and Public Administration;<br>82, building 1, Vernadsky prospekt, Moscow, 119571, Russia;<br>Gryzunova.NV@rea.ru, ORCID: https:\/\/orcid.org\/0000-0001-8582-7389, SPIN-code: 7444-2346<br><strong>Aziza M. Tramova<\/strong>, Doctor of Economic Sciences, Associate Professor, Professor of the Department of Informatics, Plekhanov Russian University of Economics;<br>115054, Russia, Moscow, 36 Stremyannyy lane;<br>Professor of the Department of Applied Mathematics, Synergy University;<br>9\/14, building 1, Meshchanskaya street, Moscow, 129090, Russia;<br>Tramova.am@rea.ru, ORCID: https:\/\/orcid.org\/0000-0002-4089-6580, SPIN-code: 8583-3592<\/p>\n\n\n\n<p style=\"font-style:normal;font-weight:400\"><\/p>\n\n\n\n<p style=\"font-style:normal;font-weight:400\"><\/p>\n<\/div>\n<\/details>\n","protected":false},"excerpt":{"rendered":"<p>BRICS financial horizons: innovative financial strategies for companies N.V. Gryzunova, A.M. Tramova Upload the full text Abstract: In recent years, Russian companies&#8217; financial strategies have been undergoing a dramatic transformation. This is due to the changes in the global monetary system, which have been caused by the politicalization of the US dollar. The use of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"wp-custom-template-home","meta":{"footnotes":""},"class_list":["post-4956","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>27.5.21 En - \u0418\u0417\u0412\u0415\u0421\u0422\u0418\u042f \u041a\u0410\u0411\u0410\u0420\u0414\u0418\u041d\u041e-\u0411\u0410\u041b\u041a\u0410\u0420\u0421\u041a\u041e\u0413\u041e \u041d\u0410\u0423\u0427\u041d\u041e\u0413\u041e \u0426\u0415\u041d\u0422\u0420\u0410 \u0420\u0410\u041d\u00bb<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/izvestiyakbncran.ru\/index.php\/en\/27-5-21-en\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"27.5.21 En - \u0418\u0417\u0412\u0415\u0421\u0422\u0418\u042f \u041a\u0410\u0411\u0410\u0420\u0414\u0418\u041d\u041e-\u0411\u0410\u041b\u041a\u0410\u0420\u0421\u041a\u041e\u0413\u041e \u041d\u0410\u0423\u0427\u041d\u041e\u0413\u041e \u0426\u0415\u041d\u0422\u0420\u0410 \u0420\u0410\u041d\u00bb\" \/>\n<meta property=\"og:description\" content=\"BRICS financial horizons: innovative financial strategies for companies N.V. Gryzunova, A.M. Tramova Upload the full text Abstract: In recent years, Russian companies&#8217; financial strategies have been undergoing a dramatic transformation. This is due to the changes in the global monetary system, which have been caused by the politicalization of the US dollar. 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