{"id":1955,"date":"2025-05-12T07:45:05","date_gmt":"2025-05-12T06:45:05","guid":{"rendered":"http:\/\/newskbncran.ru\/?page_id=1955"},"modified":"2026-03-26T11:04:22","modified_gmt":"2026-03-26T11:04:22","slug":"26-2-9-en","status":"publish","type":"page","link":"https:\/\/izvestiyakbncran.ru\/index.php\/en\/26-2-9-en\/","title":{"rendered":"26.2.9 en"},"content":{"rendered":"\n

The attitude analysis of the student youth of Kabardino-Balkaria to the preservation and use of the ethnocultural potential of the region<\/strong><\/h1>\n\n\n\n

L.B. Baysultanova, A.G. Karasheva,F.M. Mambetova, Z.Kh. Attoeva<\/strong><\/p>\n\n\n\n

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Abstract.<\/em><\/strong> This article is devoted to the study of the attitude of the student youth of Kabardino-Balkaria to the preservation and transmission of history, national culture and traditions and the use of the ethnocultural potential of the region through the development of domestic tourism, since the ethnocultural potential represented by various objects and phenomena of ethnographic, socio-cultural, historical, cultural, natural and ecological character plays a significant role in stimulating domestic tourism and contributes to increasing demand for products and services of national and local markets, complementing and developing the tourism industry. Thus, the ethnocultural potential can be considered as a key factor that can turn into a competitive advantage for the tourism industry of the region.<\/p>\n\n\n\n

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Keywords<\/em>: <\/strong>culture, history, ethnocultural potential of the region, domestic tourism, tourist interest, globalization<\/p>\n\n\n\n

For  citation<\/strong>.  Baysultanova  L.B.,  Karasheva  A.G.,  Mambetova  F.M.,  Attoeva  Z.Kh. The  attitude  analysis of the student youth of Kabardino-Balkaria to the preservation and use of the ethnocultural potential of the region. News of the Kabardino-Balkarian Scientific Center of RAS.<\/em> <\/strong>2024. Vol. 26. No. 2. Pp. 89\u2013100. DOI: 10.35330\/1991-6639-2024-26-2-89-100<\/p>\n\n\n\n

References<\/strong><\/summary>\n
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  1. Zaitseva N.A. Implementation of the national project \u201cTourism and the hospitality industry: first results, problems and prospects\u201d. Rossiyskiye regiony: vzglyad v budushcheye <\/em>[Russian regions: a look into the future]. 2022. Vol. 9. No. 3\u20134. Pp. 105\u2013115. EDN: IHDCEH. (In Russian)<\/li>\n\n\n\n
  2. Nasibullina G.R. The problem of preserving ethnocultural traditions in the modern world. Vestnik Kazanskogo gosudarstvennogo universiteta kul’tury i iskusstv <\/em>[Bulletin of the Kazan State University of Culture and Arts]. 2009. No. 2. Pp. 49\u201353. EDN: MICSJZ. (In Russian)<\/li>\n\n\n\n
  3. Bazieva G.D. Problemy razvitiya mezhkul’turnykh kommunikatsiy v sovremennykh usloviyakh<\/em> [Problems of the development of intercultural communications in modern conditions]. Materialy XI \u043cezhdunarodnoy nauchno-prakticheskoy konferentsii \u00abNauchnyye issledovaniya v sfere gumanitarnykh nauk: otkrytiya XXI veka\u00bb<\/em> [Materials of the XI International Scientific and Practical Conference \u201cScientific Research in the Field of the Humanities: Discoveries of the 21st Century\u201d], February 26, 2021. Pyatigorsk: Pyatigorskiy gosudarstvennyy universitet, 2021. Pp. 9\u201311. EDN: DTDIXC. (In Russian)<\/li>\n\n\n\n
  4. Bazieva G.D. Ethnocultural education in the Kabardino-Balkarian Republic. Tendentsii razvitiya nauki i obrazovaniya <\/em>[Trends in the development of science and education]. 2019. No. 46\u20133. Pp. 47\u201349. DOI: 10.18411\/lj-01-2019-54. (In Russian)<\/li>\n\n\n\n
  5. Thazeplova Zh.S. Natsional’naya kul’tura kabardintsev i balkartsev v usloviyakh globalizatsii: transformatsiya tsennostnykh oriyentatsiy <\/em>[National culture of Kabardians and Balkars in the context of globalization: transformation of value orientations]: specialty 24.00.01 \u201cTheory and history of culture\u201d: disser. \u2026 of cand. of philos. sciences. Nalchik, 2010. 172 p. EDN: QEVSEL. (In Russian)<\/li>\n\n\n\n
  6. Gridina V.V., Petinov T.M. National identity of youth as a factor in preserving cultural traditions in a multinational society. Vestnik Adygeyskogo gosudarstvennogo universiteta. Seriya 1: Regionovedeniye: filosofiya, istoriya, sotsiologiya, yurisprudentsiya, politologiya, kul’turologiya<\/em> [Bulletin of the Adygea State University. Series 1: Regional studies: philosophy, history, sociology, jurisprudence, political science, cultural studies]. 2019. No. 1(234). Pp. 68\u201378. EDN: CNBZGX. (In Russian)<\/li>\n\n\n\n
  7. Gridina V.V. Organization of work with youth to preserve and popularize the national and cultural values of the peoples of Russia. Kul’tura: upravleniye, ekonomika, pravo<\/em> [Culture: management, economics, law]. 2021. No. 4. Pp. 17\u201322. DOI: 10.18572\/2070-2159-2021-4-17-22. (In Russian)<\/li>\n\n\n\n
  8. Popova M.N. National culture as a condition for upbringing (based on materials from the Republic of Sakha, Yakutia). Narodnoye obrazovaniye<\/em> [National education]. 2019. No. 1(1472). Pp. 151\u2013153. EDN: MNMQOR. (In Russian)<\/li>\n\n\n\n
  9. Baysultanova L.B., Baychekueva A.Zh., Balkarova Z.M., Kankulova L.A. Current issues in the development of the tourist and recreational complex of the Kabardino-Balkarian Republic in a pandemic. Economic problems and legal practice. 2021. Vol. 17. No. 1. Pp. 35\u201338. EDN: OTTTSU. (In Russian)<\/li>\n<\/ol>\n\n\n\n

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    Information about the authors<\/strong><\/summary>\n

    Leila B. Baysultanova<\/strong>, Associate Professor of the Institute of Management, Tourism and Hospitality Industry, Kabardino-Balkarian State University named after Kh.M. Berbekova;
    360004, Russia, Nalchik, 173 Chernyshevsky street;
    baileila@mail.ru, ORCID: https:\/\/orcid.org\/0009-0000-5889-9432, SPIN-code: 1385-4090
    Aksana G. Karasheva<\/strong>, Acting Director of the State Budgetary Institution of Additional Education \u201cPalace of Creativity of Children and Youth\u201d of the Ministry of Education and Science of the KBR;
    360000, Russia, Nalchik, 8 Lenin avenue;
    karasheva05@inbox.ru, ORCID: https:\/\/orcid.org\/0009-0008-6977-350X, SPIN-code: 7748-9650
    Fuza M. Mambetova<\/strong>, Professor, Senior Researcher of the Department of Economics and Accounting and Analytical Information Systems, Institute of Law, Economics and Finance, Kabardino-Balkarian State University named after Kh.M. Berbekov;
    360004, Russia, Nalchik, 173 Chernyshevsky street;
    fuzam@mail.ru, ORCID: https:\/\/orcid.org\/0009-0009-5160-9565, SPIN-code: 9324-2102
    Zalina Kh. Attoeva<\/strong>, Senior Lecturer of the Institute of Management, Tourism and Hospitality Industry of the Federal State Budgetary Educational Institution of Higher Education, Kabardino-Balkarian State
    University named after Kh.M. Berbekov;
    360004, Russia, Nalchik, 173 Chernyshevsky street;
    atoevaz@mail.ru, ORCID: https:\/\/orcid.org\/ 0009-0005-9658-7516, SPIN-code: 8467-3400<\/p>\n\n\n\n

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    The attitude analysis of the student youth of Kabardino-Balkaria to the preservation and use of the ethnocultural potential of the region L.B. Baysultanova, A.G. Karasheva,F.M. Mambetova, Z.Kh. Attoeva Upload the full text Abstract. This article is devoted to the study of the attitude of the student youth of Kabardino-Balkaria to the preservation and transmission of […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1955","page","type-page","status-publish","hentry"],"yoast_head":"\n26.2.9 en - \u0418\u0417\u0412\u0415\u0421\u0422\u0418\u042f \u041a\u0410\u0411\u0410\u0420\u0414\u0418\u041d\u041e-\u0411\u0410\u041b\u041a\u0410\u0420\u0421\u041a\u041e\u0413\u041e \u041d\u0410\u0423\u0427\u041d\u041e\u0413\u041e \u0426\u0415\u041d\u0422\u0420\u0410 \u0420\u0410\u041d\u00bb<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/izvestiyakbncran.ru\/index.php\/en\/26-2-9-en\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"26.2.9 en - \u0418\u0417\u0412\u0415\u0421\u0422\u0418\u042f \u041a\u0410\u0411\u0410\u0420\u0414\u0418\u041d\u041e-\u0411\u0410\u041b\u041a\u0410\u0420\u0421\u041a\u041e\u0413\u041e \u041d\u0410\u0423\u0427\u041d\u041e\u0413\u041e \u0426\u0415\u041d\u0422\u0420\u0410 \u0420\u0410\u041d\u00bb\" \/>\n<meta property=\"og:description\" content=\"The attitude analysis of the student youth of Kabardino-Balkaria to the preservation and use of the ethnocultural potential of the region L.B. 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