{"id":1783,"date":"2025-05-02T19:17:20","date_gmt":"2025-05-02T18:17:20","guid":{"rendered":"http:\/\/newskbncran.ru\/?page_id=1783"},"modified":"2026-04-13T10:08:40","modified_gmt":"2026-04-13T09:08:40","slug":"27-1-6-en","status":"publish","type":"page","link":"https:\/\/izvestiyakbncran.ru\/index.php\/en\/27-1-6-en\/","title":{"rendered":"27.1.6 en"},"content":{"rendered":"\n<h1 class=\"wp-block-heading has-lora-font-family\" style=\"font-size:22px\"><strong>Digital landscape of BIG TECH barter models in the context of the evolution of logistics, marketing and services<\/strong><\/h1>\n\n\n\n<p class=\"has-foreground-color has-text-color has-link-color has-lora-font-family has-small-font-size wp-elements-4ab987b9476fd5702b557ad05aebd7cf\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\"><strong>I.V. Sonts, S.E. Barykin, S.M. Sergeev, E.A. Makarenko, S.G. Bozhuk<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--20)\"\/>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-24a27e19 wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\n<p class=\"has-text-color has-link-color has-lora-font-family has-extra-small-font-size wp-elements-de008f96a4596aa8e99870e09bc1e859\" style=\"color:#5b1919;text-decoration:underline\"><strong>Upload the full text<\/strong><\/p>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-9151b400 wp-block-group-is-layout-flex\" style=\"min-height:0px;margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-15bf754d wp-block-buttons-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link has-background-background-color has-text-color has-background has-link-color has-border-color has-small-font-size has-custom-font-size wp-element-button\" href=\"http:\/\/izvestiyakbncran.ru\/wp-content\/uploads\/2025\/03\/soncz-6.pdf\" style=\"border-color:#5b1919;border-style:solid;border-width:2px;border-radius:8px;color:#5b1919;padding-top:0.4rem;padding-right:var(--wp--preset--spacing--40);padding-bottom:0.4rem;padding-left:var(--wp--preset--spacing--40)\">PDF<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:0px;width:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-273e683f\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-foreground-color has-text-color has-link-color has-lora-font-family has-extra-small-font-size wp-elements-6a0b6fa2b5ddc202ef5524103ec37540\" style=\"line-height:1.4\"><strong><em>Abstract.<\/em> <\/strong>Modern conditions of economic and trade activities are associated with a number of fundamental obstacles. Sanction pressure complicates calculations, which requires development of alternative approaches, including use of extended transaction chains. Problems also arise in the field of logistics and contractual discipline, which lead to additional costs for businesses and a significant increase in the duration of trade transactions. Given high interest rates, such circumstances significantly reduce companies&#8217; profits. Maintaining the sustainability of commercial activities, especially in cross-border trade, largely depends on the introduction of new tools for interaction between market participants, in particular barter transactions. Barter transactions are part of transformation of business processes focused on digital integration and allow companies to adapt to global challenges.<strong> <\/strong>The purpose of the study is to develop an algorithmic basis for making optimal decisions when forming a plan for barter transactions for a possible range of company&#8217;s product matrix. To achieve this goal, it is proposed to use methods for balancing the interests of the parties, matching algorithms and the &#171;top trading cycle&#187; (Top Trading Cycle), as well as the application of software optimization methods. Additionally, modern financial market trends aimed at integrating digital instruments developed by large technology companies into the payment landscape of BIG TECH digital instruments are taken into account. The work focuses on the problems of platform transformation, which helps service providers adapt to new economic realities, digital instruments that ensure increased competitiveness of companies, new algorithms and models for barter transactions, which can become part of the platform strategy.<\/p>\n\n\n\n<p class=\"has-foreground-color has-text-color has-link-color has-lora-font-family has-extra-small-font-size wp-elements-9b0d70ad327ccd3cc7cb53d76c356fe2\" style=\"line-height:1.4\"><strong><em>Keywords: <\/em><\/strong>barter transactions, foreign trade, big data, mathematical modeling, marketplace, matching method, digital tools<\/p>\n\n\n\n<p class=\"has-foreground-color has-text-color has-link-color has-lora-font-family wp-elements-0d481cd08242deee8776b48597af90ec\" style=\"font-size:12px;line-height:1.4\"><strong>For citation<\/strong>. Sonts I.V., Barykin S.E., Sergeev S.M., Makarenko E.A., Bozhuk S.G. Digital landscape of BIG TECH barter models in the context of the evolution of logistics, marketing and services. <em>News of the Kabardino-Balkarian Scientific Center of RAS.<\/em><strong> <\/strong>2025. Vol. 27. No. 1. Pp. 62\u201378. DOI: 10.35330\/1991-6639-2025-27-1-62-78<\/p>\n\n\n\n<details class=\"wp-block-details has-foreground-color has-text-color has-link-color has-lora-font-family wp-elements-8c79b0c5f4881d050414791535dd757c is-layout-flow wp-container-core-details-is-layout-22223934 wp-block-details-is-layout-flow\" style=\"font-size:14px\"><summary><strong>References<\/strong><\/summary>\n<ol class=\"wp-block-list\">\n<li>Anisimov Ya.A., Plotnikov V.A. Economic security, sanctions and reorientation of Russian foreign trade flows. <em>Izvestiya Yugo-Zapadnogo gosudarstvennogo universiteta. Seriya: Ekonomika. Sotsiologiya. Menedzhment<\/em> [Bulletin of the South-West State University. Series: Economy. Sociology. Management]. 2023. Vol. 13. No. 2. Pp. 10\u201323. 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Digital Logistics Platforms: Analysis of Foreign &nbsp;Experience.&nbsp; <em>Zhurnal &nbsp;pravovykh &nbsp;i &nbsp;ekonomicheskikh &nbsp;issledovaniy &nbsp;<\/em>[Journal &nbsp;of &nbsp;Legal and &nbsp;Economic &nbsp;Research]. &nbsp;2021. &nbsp;No. 4. &nbsp;Pp. 27\u201331. &nbsp;DOI: 10.26163\/GIEF.2021.42.11.004. EDN: TEKSQJ. (In Russian)<\/li>\n\n\n\n<li>Barykin S.E., Egereva Yu.B., Korchagina E.V. et al. The largest international digital logistics platforms: a comparative analysis. <em>Omskiy nauchnyy vestnik. Seriya Obshchestvo. Istoriya. Sovremennost&#8217;<\/em> [Omsk Scientific Bulletin. Series Society. History. Modernity]. 2022. Vol. 7. No. 1. Pp. 97\u2013103. DOI: 10.25206\/2542-0488-2022-7-1-97-103. EDN: GTYOWI. (In Russian)<\/li>\n\n\n\n<li>Tjahjono B. et al. What does Industry 4.0 mean to Supply Chain? <em>Procedia Manufacturing.<\/em> 2017. (13). Pp. 1175\u20131182.<\/li>\n\n\n\n<li>Barykin S.E. et al. Sustainability Analysis of Energy Resources Transport Based on A Digital N-D Logistics Network. Engineered Science. 2024. (29). P. 1093.<\/li>\n\n\n\n<li>Otto P.E., Bolle F. Matching markets with price bargaining. <em>Experimental Economics.<\/em> 2011. No. 3(14). Pp. 322\u2013348.<\/li>\n\n\n\n<li>Mewomo O.T., Ogbuisi F.U., Okeke C.C. On split equality minimization and fixed point problems. <em>Novi Sad Journal of Mathematics.<\/em> 2018. No. 2(48). Pp. 21\u201339.<\/li>\n\n\n\n<li>Ivanov D., Dolgui A. A digital supply chain twin for managing the disruption risks and resilience in the era of Industry 4.0. <em>Production Planning &amp; Control<\/em>. 2021. No. 9 (32). Pp. 775\u2013788.<\/li>\n\n\n\n<li>Barykin S.Y. et al. Algorithmic Foundations of Economic and Mathematical Modeling of Network Logistics Processes. <em>Journal of Open Innovation: Technology, Market, and Complexity<\/em>. 2020. No. 4(6). P. 189.<\/li>\n<\/ol>\n<\/details>\n\n\n\n<details class=\"wp-block-details has-foreground-color has-text-color has-link-color has-lora-font-family wp-elements-a8010cbb6a0c999f4ae27e2061475867 is-layout-flow wp-block-details-is-layout-flow\" style=\"font-size:14px\"><summary><strong>Information about the authors<\/strong><\/summary>\n<p style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--20)\"><strong>Ilya V. Sonts<\/strong>, Applicant, Graduate School of Service and Trade, Peter the Great St. Petersburg Polytechnic University;<\/p>\n\n\n\n<p style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--20)\">195251, Russia, St. Petersburg, 50 Novorossiyskaya street;<\/p>\n\n\n\n<p style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--20)\">systemconcept@yandex.ru, ORCID: <a href=\"https:\/\/orcid.org\/0009-0007-7693-508X\">https:\/\/orcid.org\/0009-0007-7693-508X<\/a><\/p>\n\n\n\n<p style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--20)\"><strong>Sergey E. Barykin<\/strong>,Doctor of Economic Sciences, Professor, Graduate School of Service and Trade, Peter the Great St. Petersburg Polytechnic University;<\/p>\n\n\n\n<p style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--20)\">195251, Russia, St. Petersburg, 50 Novorossiyskaya street;<\/p>\n\n\n\n<p style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--20)\"><a href=\"mailto:sbe@list.ru\">sbe@list.ru<\/a>,&nbsp; ORCID: <a href=\"https:\/\/orcid.org\/0000-0002-9048-009X\">https:\/\/orcid.org\/0000-0002-9048-009X<\/a>, SPIN-code: 9382-2074<\/p>\n\n\n\n<p style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--20)\"><strong>Sergey M. Sergeev<\/strong>,Candidate of Engineering Sciences,Graduate School of Industrial Management, Peter the Great St. Petersburg Polytechnic University;<\/p>\n\n\n\n<p style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--20)\">195251, Russia, St. Petersburg, 50 Novorossiyskaya street;<\/p>\n\n\n\n<p style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--20)\"><a href=\"mailto:sergeev2@yandex.ru\">sergeev2@yandex.ru<\/a>,&nbsp; ORCID: <a href=\"https:\/\/orcid.org\/0000-0003-0195-4589\">https:\/\/orcid.org\/0000-0003-0195-4589<\/a>, SPIN-code: 4952-8095<\/p>\n\n\n\n<p style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--20)\"><strong>Evgeniy A. Makarenko<\/strong>, Candidate of Economic Sciences, &nbsp;Department of Business-Informatics and Management, St. Petersburg State University of Aerospace Instrumentation;<\/p>\n\n\n\n<p style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--20)\">190000, Russia, St. Petersburg, 67 Bolshaya Morskaya street;<\/p>\n\n\n\n<p style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--20)\"><a href=\"mailto:ss300@yandex.ru\">ss300@yandex.ru<\/a>, ORCID: <a href=\"https:\/\/orcid.org\/0000-0002-5859-2630\">https:\/\/orcid.org\/<\/a>0000-0003-3461-3166, SPIN-code: 8363-8144<\/p>\n\n\n\n<p style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--20)\"><strong>Svetlana G. Bozhuk<\/strong>, Doctor of Economic Sciences, Graduate School of Service and Trade, Peter the Great St. Petersburg Polytechnic University;<\/p>\n\n\n\n<p style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--20)\">195251, Russia, St. Petersburg, 50 Novorossiyskaya street;<strong><\/strong><\/p>\n\n\n\n<p style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--20)\"><a href=\"mailto:bojuk_svetlana@yandex.ru\">bojuk_svetlana@yandex.ru<\/a>,&nbsp; ORCID: <a href=\"https:\/\/orcid.org\/0000-0002-5859-2630\">https:\/\/orcid.org\/<\/a>0000-0002-8179-5882, SPIN-code: 3021-5480<\/p>\n<\/details>\n","protected":false},"excerpt":{"rendered":"<p>Digital landscape of BIG TECH barter models in the context of the evolution of logistics, marketing and services I.V. Sonts, S.E. Barykin, S.M. Sergeev, E.A. Makarenko, S.G. Bozhuk Upload the full text Abstract. Modern conditions of economic and trade activities are associated with a number of fundamental obstacles. Sanction pressure complicates calculations, which requires development [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"wp-custom-template-home","meta":{"footnotes":""},"class_list":["post-1783","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>27.1.6 en - \u0418\u0417\u0412\u0415\u0421\u0422\u0418\u042f \u041a\u0410\u0411\u0410\u0420\u0414\u0418\u041d\u041e-\u0411\u0410\u041b\u041a\u0410\u0420\u0421\u041a\u041e\u0413\u041e \u041d\u0410\u0423\u0427\u041d\u041e\u0413\u041e \u0426\u0415\u041d\u0422\u0420\u0410 \u0420\u0410\u041d\u00bb<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/izvestiyakbncran.ru\/index.php\/en\/27-1-6-en\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"27.1.6 en - \u0418\u0417\u0412\u0415\u0421\u0422\u0418\u042f \u041a\u0410\u0411\u0410\u0420\u0414\u0418\u041d\u041e-\u0411\u0410\u041b\u041a\u0410\u0420\u0421\u041a\u041e\u0413\u041e \u041d\u0410\u0423\u0427\u041d\u041e\u0413\u041e \u0426\u0415\u041d\u0422\u0420\u0410 \u0420\u0410\u041d\u00bb\" \/>\n<meta property=\"og:description\" content=\"Digital landscape of BIG TECH barter models in the context of the evolution of logistics, marketing and services I.V. 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