Analysis of the development of the creative industry in Russia

K.V. Savka, A.V. Nazarenko

---

Abstract. The article is devoted to the current problem of developing the creative sector as a driver of economic growth and social change.
Aim. The study is to conduct a detailed analysis of the current challenges and barriers facing creative industries in Russia and compare them with successful strategies implemented in leading countries. The study focuses on issues such as sector fragmentation, lack of institutional support, difficulties monetizing ideas, and brain drain. Based on this analysis, potential solutions are identified, including the development of cluster initiatives, the creation of specialized funds, the modernization of educational programs, and the adaptation of best international practices to Russian conditions.
Results. We systematized data on global creative industry centers, developed a methodology for assessing the contribution of creative industries to economic performance, and identified factors for the successful development of creative clusters in regions.
Conclusions. Based on the results of the study, conclusions are drawn regarding the need to support creative industries in the Russian Federation, based on the identified advantages of implementing the described technologies, the importance of timely infrastructure development, and the integration of new technological solutions. Of particular importance is the impact of tourism, cooperation, and investment attractiveness on urban development.

Keywords: creative industry, creative clusters, communication center, project, creative economy, cultural values, regional development

For citation. Savka K.V., Nazarenko A.V. Analysis of the development of the creative industry in Russia. News of the Kabardino-Balkarian Scientific Center of RAS. 2025. Vol. 27. No. 6. Pp. 369–377. DOI: 10.35330/1991-6639-2025-27-6-369-377

References

1. Khestanov R. Creative industries – development models. Sotsiologicheskoye obozreniye [Sociological Review]. 2018. Vol. 17. No. 3. Pp. 173–196. DOI: 10.17323/1728-192X-2018-3-173-196. (In Russian)
2. Savka K.V. Prerequisites and foundations for the functioning of creative regional clusters. Ekonomika, biznes, innovatsii: aktual’nyye voprosy teorii i praktiki: sbornik statey V Mezhdunarodnoy nauchno-prakticheskoy konferentsii [Economy, Business, Innovations: Current Issues of Theory and Practice: Collection of Articles from the V International Scientific and Practical Conference], Penza, March 25, 2025. Penza: Nauka i Prosveshcheniye, 2025. Pp. 91–94. EDN: DQWUZQ. (In Russian)
3. Prisyazhnaya R.I. Current issues of creative industries development in the Russian Federation and their role in improving the competitiveness of regions. Izvestiya SanktPeterburgskogo gosudarstvennogo ekonomicheskogo universiteta [Bulletin of the St. Petersburg State University of Economics]. 2020. No. 1(121). Pp. 67–72. EDN: FQINDB. (In Russian)
4. Mordanov M.A. Creative industries as a driver of economic growth. Kreativnaya ekonomika [Creative Economy]. 2021. Vol. 15. No. 10. Pp. 3725–3740. DOI: 10.18334/ce.15.10.113714. (In Russian)
5. Babina E.N., Barashkina E.V., Beganskaya I.Yu. et al. Kreativnyye industrii kak imperativ ekonomicheskogo rosta: kross-innovatsii i ustoychivoye razvitiye [Creative Industries as an Imperative of Economic Growth: Cross-Innovation and Sustainable Development]: monograph. Samara: PNK, 2024. 214 p. (In Russian)
6. Khramtsov A.B., Poroshin O.S. Foreign and domestic practices of revitalizing abandoned industrial zones of the city: directions and prospects. Stroitel’stvo i arkhitektura [Construction and Architecture]. 2023. Vol. 11. No. 4. P. 14. DOI: 10.29039/2308-0191-2023-11-4-14-14. (In Russian)
7. Popov A.V. Cultural mapping as a form of creating spatial data infrastructures in the spheres of culture and tourism: essence, organization, prospects for applying GIS and WEB 2 technologies. Aktual’nyye problemy sovremennykh sotsial’no-gumanitarnykh nauk: materialy I mezhdunarodnoy ochno-zaochnoy nauchno-prakticheskoy konferentsii studentov, aspirantov, molodykh uchenykh, pedagogov i prepodavateley [Actual problems of modern social and humanitarian sciences: Proceedings of the 1st international in-person and correspondence scientific and practical conference of students, graduate students, young scientists, teachers and lecturers] (June 1–4, 2011): in 2 parts. Permskiy gosudarstvennyy universitet. Perm, 2011. Part 1. Pp. 21–40. (In Russian)
8. Kondratov M.A., Perepechkina E.G. Improving the process of governance in the cultural sphere at the regional level. Sovremennyye problemy ekonomiki i upravleniya: materialy Mezhdunarodnoy nauchno-prakticheskoy konferentsii [Modern Problems of Economics and Management: Proceedings of the International Scientific and Practical Conference]. Moscow, April 17, 2024. Moscow:
   Rossiyskiy gosudarstvennyy sotsial’nyy universitet, 2024. Pp. 206–211. EDN: RSEIIS. (In Russian)
9. Mirzakhmetova D.R. Creative industry and education. Tekhnicheskiye universitety: integratsiya s evropeyskimi i mirovymi sistemami obrazovaniya: materialy VI Mezhdunarodnoy konferentsii [Technical Universities: Integration with European and World Education Systems: Proceedings of the VI International Conference]. Izhevsk, April 22–23, 2014. Izhevsk: IzhGTU imeni M.T. Kalashnikova, 2014. Pp. 405–406. EDN: SFKTZH. (In Russian)

Information about the authors

Konstantin V. Savka, Postgraduate Student, Moscow Polytechnic University;
38, Bolshaya Semyonovskaya street, Moscow, 107023, Russia;
9037744305@ya.ru
Anton V. Nazarenko, Doctor of Economics, Associate Professor, Dean of the Faculty of Economics and Management, Moscow Polytechnic University;
38, Bolshaya Semyonovskaya street, Moscow, 107023, Russia;
a.v.nazarenko@mospolytech.ru, ORCID: https://orcid.org/0000-0003-2451-4471, SPIN-code: 8242-6652