BRICS financial horizons: innovative financial strategies for companies

N.V. Gryzunova, A.M. Tramova

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Abstract: In recent years, Russian companies’ financial strategies have been undergoing a dramatic transformation. This is due to the changes in the global monetary system, which have been caused by the politicalization of the US dollar. The use of the US dollar as a tool to restrict the access of countries and companies to the international payment system destroys the principles of fair competition and threatens the savings of both individuals and legal entities. The threat of dollar devaluation and changes in financial strategy of companies form the basis for the analysis and discussion among entrepreneurs from the BRICS member countries. In addition, the financial environment requires modeling the company strategies, considering the life cycle stages and relevant criteria.
Aim. The study aims to consider changes in the financial strategy of a Russian company in the context of the formation of the ecosystem of the BRICS countries, taking into account the stages of the technology life cycle.
Methods. Fama-French and APT models are used to assess losses incurred by companies due to the need for financial strategy redesign under sanctions pressure. To predict the financial implications of changes in strategy, the authors utilized the monographic method, the method of analogies, and prudential analysis.
Result. The authors identified a dataset of innovations to improve the effectiveness of the company’s financial strategy.
Conclusions. The development of innovative financial strategies for BRICS companies plays a key role in strengthening their positions on the global stage.

Keywords: financial strategy of the company, financial modeling, BRICS, sanctions, life cycle

For citation. Gryzunova N.V., Tramova A.M. BRICS financial horizons: innovative financial strategies for companies. News of the Kabardino-Balkarian Scientific Center of RAS. 2025. Vol. 27. No. 5. Pp. 261–272. DOI: 10.35330/1991-6639-2025-27-5-261-272

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Information about the authors

Natalia V. Gryzunova, Doctor of Economics, Professor, Professor of the Department of Sustainable Development Finance, Plekhanov Russian University of Economics;
36 Stremyannyy lane, Moscow, 115054, Russia;
Professor of the Department of Applied Mathematics, Synergy University;
9/14, building 1, Meshchanskaya street, Moscow, 129090, Russia;
Professor of the Department of International Management, The Russian Presidential Academy of National Economy and Public Administration;
82, building 1, Vernadsky prospekt, Moscow, 119571, Russia;
Gryzunova.NV@rea.ru, ORCID: https://orcid.org/0000-0001-8582-7389, SPIN-code: 7444-2346
Aziza M. Tramova, Doctor of Economic Sciences, Associate Professor, Professor of the Department of Informatics, Plekhanov Russian University of Economics;
115054, Russia, Moscow, 36 Stremyannyy lane;
Professor of the Department of Applied Mathematics, Synergy University;
9/14, building 1, Meshchanskaya street, Moscow, 129090, Russia;
Tramova.am@rea.ru, ORCID: https://orcid.org/0000-0002-4089-6580, SPIN-code: 8583-3592