The attitude analysis of the student youth of Kabardino-Balkaria to the preservation and use of the ethnocultural potential of the region
L.B. Baysultanova, A.G. Karasheva,F.M. Mambetova, Z.Kh. Attoeva
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Abstract. This article is devoted to the study of the attitude of the student youth of Kabardino-Balkaria to the preservation and transmission of history, national culture and traditions and the use of the ethnocultural potential of the region through the development of domestic tourism, since the ethnocultural potential represented by various objects and phenomena of ethnographic, socio-cultural, historical, cultural, natural and ecological character plays a significant role in stimulating domestic tourism and contributes to increasing demand for products and services of national and local markets, complementing and developing the tourism industry. Thus, the ethnocultural potential can be considered as a key factor that can turn into a competitive advantage for the tourism industry of the region.
Keywords: culture, history, ethnocultural potential of the region, domestic tourism, tourist interest, globalization
For citation. Baysultanova L.B., Karasheva A.G., Mambetova F.M., Attoeva Z.Kh. The attitude analysis of the student youth of Kabardino-Balkaria to the preservation and use of the ethnocultural potential of the region. News of the Kabardino-Balkarian Scientific Center of RAS. 2024. Vol. 26. No. 2. Pp. 89–100. DOI: 10.35330/1991-6639-2024-26-2-89-100
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Information about the authors
Leila B. Baysultanova, Associate Professor of the Institute of Management, Tourism and Hospitality Industry, Kabardino-Balkarian State University named after Kh.M. Berbekova;
360004, Russia, Nalchik, 173 Chernyshevsky street;
baileila@mail.ru, ORCID: https://orcid.org/0009-0000-5889-9432, SPIN-code: 1385-4090
Aksana G. Karasheva, Acting Director of the State Budgetary Institution of Additional Education “Palace of Creativity of Children and Youth” of the Ministry of Education and Science of the KBR;
360000, Russia, Nalchik, 8 Lenin avenue;
karasheva05@inbox.ru, ORCID: https://orcid.org/0009-0008-6977-350X, SPIN-code: 7748-9650
Fuza M. Mambetova, Professor, Senior Researcher of the Department of Economics and Accounting and Analytical Information Systems, Institute of Law, Economics and Finance, Kabardino-Balkarian State University named after Kh.M. Berbekov;
360004, Russia, Nalchik, 173 Chernyshevsky street;
fuzam@mail.ru, ORCID: https://orcid.org/0009-0009-5160-9565, SPIN-code: 9324-2102
Zalina Kh. Attoeva, Senior Lecturer of the Institute of Management, Tourism and Hospitality Industry of the Federal State Budgetary Educational Institution of Higher Education, Kabardino-Balkarian State
University named after Kh.M. Berbekov;
360004, Russia, Nalchik, 173 Chernyshevsky street;
atoevaz@mail.ru, ORCID: https://orcid.org/ 0009-0005-9658-7516, SPIN-code: 8467-3400