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Digital cooperation as a quality improvement factor in passenger air transportation services

K.K. Lavskaya, S.E. Barykin, S.G. Bozhuk, E.A. Makarenko

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Abstract: The article focuses on digital cooperation in the field of passenger air transport. The main idea is to bring together all the participants in the passenger air transport process and related services on a single digital platform, with the aim of improving passenger service quality and increasing the competitiveness of air transport. The study targets to develop interaction schemes between participants in digital cooperation within the passenger air transport market. The authors present the results of a content analysis reflecting the current state of, and trends in, the air transport market, using the activities and number of aviation and non-aviation partners of Russian airlines such as Russia, KrasAvia, RusLine and the 2nd Arkhangelsk United Air Squadron as an example. A significant number of airline partners were identified, confirming the relevance of digital cooperation in improving interaction quality between market participants and air passengers. In regions where air travel plays a key role in citizens’ mobility, implementing digital cooperation makes travel planning and execution more convenient and raises awareness of related services. This contributes to the entrepreneurial and infrastructural development of regions in the Russian Federation. The authors propose discussing the potential impact of digital cooperation on improving quality of life, using regions where air transport is key to citizens’ mobility as an example.

Keywords: digital cooperation, passenger air transportation, air transport, airline, interaction, passenger air transportation market, passenger air logistics, marketing, service economy

For citation. Lavskaya K.K., Barykin S.E., Bozhuk S.G., Makarenko E.A. Digital cooperation as a quality improvement factor in passenger air transportation services. News of the Kabardino-Balkarian Scientific Center of RAS. 2025. Vol. 27. No. 3. Pp. 154–169. DOI: 10.35330/1991-6639-2025-27-3-154-169

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Information about the authors

Kristina K. Lavskaya, Candidate for the degree of Candidate of Economic Sciences, Institute of Industrial Management and Trade, Peter the Great St. Petersburg Polytechnic University;
195251, Russia, St. Petersburg, 50 Novorossiyskaya street;
kristinalavskay@yandex.ru, ORCID: https://orcid.org/000-0001-6372-4282, SPIN-code: 3484-8977
Sergey E. Barykin, Doctor of Economics, Professor, Institute of Industrial Management and Trade, Peter the Great St. Petersburg Polytechnic University;
195251, Russia, St. Petersburg, 50 Novorossiyskaya street;
sbe@list.ru, ORCID: https://orcid.org/0000-0002-9048-009X, SPIN-code: 9382-2074
Svetlana G. Bozhuk, Doctor of Economics, Professor, Institute of Industrial Management and Trade, Peter the Great St. Petersburg Polytechnic University;
195251, Russia, St. Petersburg, 50 Novorossiyskaya street;
bojuk_svetlana@yandex.ru, ORCID: https://orcid.org/0000-0002-8179-5882, SPIN-code: 3021-5480
Evgenii A. Makarenko, Candidate of Economic Sciences, Associate Professor of the Institute of Industrial Management and Trade of Peter the Great St. Petersburg Polytechnic University;
195251, Russia, St. Petersburg, 50 Novorossiyskaya street;
Associate Professor of the Institute of Entrepreneurship Technologies and Law of the St. Petersburg State University of Aerospace Instrumentation;
190000, Russia, St. Petersburg, 67 Bolshaya Morskaya street;
ss300@yandex.ru, ORCID: https://orcid.org/0000-0003-3461-3166, SPIN-code: 8363-8144

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